James JosephWriting can be difficult and it can be fun. Here, I can write about anything that comes to mind, modern or ancient. I hope you'll join in with your comments.

May 7, 2009

The Last Minute Book Title

Filed under: Book Publishing — Tags: , , , — Jim @ 12:59 pm

Shadow of the Serpent/A Coyote Moon Story is far from the original title of this book. Very far. The actual title I planned for this book was The Ancient Parable. I can’t be certain, but I think it would have worked much better. Many people who’ve read this book have told me the title actually put them off, but they read it anyway at the insistence of a family member or friend. They were generally surprised that they really liked the story.

Prior to publishing it, I was told that “The Ancient Parable” seemed a bit pretentious, and perhaps I should choose another title. To me, it’s exactly what the book was about, but who was I to say? What did I know about publishing, or the daunting task of trying to market fiction. The book was praised and rejected by many prominent publishers because it was too long for a first novel, and didn’t fit neatly into a genre. But, as an author, I write what I write, not something that fits neatly into a marketing scheme.

So, The Ancient Parable became “A Coyote Moon Story”, and I revised some of the book to reflect the new title. 3 weeks prior to publication, while it was still in print production, another new book came out with the title “Coyote Moon”, and coincidentally, it was released in Maine, the same state where we’d be releasing “A Coyote Moon Story”. It became apparent that the two books could easily become confused, so I had to change it again.

With some effort, I came up with “Shadow of the Serpent”. In many ways, it was in line with several of the themes laced throughout the story, so it seemed appropriate. However, it also presented as a very dark fantasy, and in some scenes, that was true. But all of the fantasy related elements are actually allegorical. It was perfect for teenagers who relish adventure, and it provided a whole different level for more advanced readers.

I believe most people who saw the book kept away due to the title. And, I think the original title would have been a much wiser choice. If I had it to do over again, I’d go with “The Ancient Parable”. If you’ve read Shadow of the Serpent, I’d like to hear your opinion.


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